To advance their mission of enhancing the well-being of Bridgeport's children, I had the honor of collaborating as lead designer with the Bridgeport Child Advocacy Coalition (BCAC). Our journey together involved a comprehensive branding initiative, breathing new life into BCAC's identity through a fresh logo, a dynamic website, a streamlined email system, and impactful print collateral. The heart of our design endeavor was the “State of the Child”, an annual publication that visually articulated BCAC's commitment to research, community education, advocacy, and mobilization. The new logo symbolized unity and purpose, while the website served as a digital hub for information and engagement. The results delivered deeper connection with the collective BCAC community of organizations, parents, and impassioned individuals.